They were brilliant, but they were on the margins of both business and society. Folks who kicked off companies in the internet space were mavericks at that time. I thought Amazon would revolutionize the book industry, not all of retail, logistics, and infrastructure. I’m an optimist, and I believed the internet would be transformative, but I grossly underestimated its impact on a global scale. How did it feel to be working on the early internet companies?ĭanny - It felt important, but unclear.

It’s an outsider status I’m comfortable with, and the same goes for a lot of us at Index. In Europe, I’m considered American and in America, I’m considered European.

My mom is Belgian, my dad is Canadian, but I grew up in Switzerland. Their perspective is from a distance, and provides a global understanding that you can’t really have if you’re embedded somewhere. What do you mean when you describe Index as “outsiders?”ĭanny - Outsiders are able to observe, understand, and reflect on the dominant culture, rather than participating.

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